Policies related to Social Media in the Society, plus supplementary material to help guide your understanding of the policy.
How to set up profiles on social media platforms, and use social media to promote the activities of your branch, office, or event:
Facebook for Beginners (Mashable)
Facebook – Build your Facebook Page
Squidoo – How to Create a Facebook Page
SCA Tipsheet – Promoting Your Event on Facebook
SCA Tipsheet – Best Practices for Liveblogging Your Event
SCA Tipsheet – Understanding Facebook Pages vs. Groups